Writing on the Web
03/19/2008
User Friendly websites are extremely important to any visitor or consumer. You, as the website creator for your business must make sure you are providing the proper information and facts on your website. There are a few suggestions to make your website more user friendly and easy to navigate. Most user friendly websites are adverse mortgage sites dedicated to bringing consumers the most information in a concise and easy to read format.
A concise format is how the words will be written on the website, and the easy to read portion lends it to the actual errors you should be looking for. To help you create the best website you can we have listed below several suggestions for you to follow.
- When writing on the web you need to be very careful what you print. A visitor is looking for facts and information that is accurate and helpful. Anything that you publish on the site must be checked for accuracy, especially if you are opening a business in which articles on the web will help you gain your visitors and consumers.
- The words must be easy to read. In other words you don’t want words that are 100 pounds. Words should be simple in this case they should be everyday words. A word that you generally wouldn’t use in a conversation should not be used online. Most of your consumers want to be able to read information in a few minutes, and not have a dictionary present. The grammar should also be very simple. In other words the grammar must be accurate and as perfect as you can make it. There shouldn’t be colons or periods in the wrong places.
- Lastly on the written words you should never be condescending or chastising. You want language that is friendly, conciliatory, and above all personal. If the information is dry and has no voice the consumer or visitor will leave. It is imperative that you reach the consumer on their level.
- The format the information is in is also very important. You want the facts to be in a logical stream. This means the home page is the over view, and the next page should be more in depth on the topic. In the case of mortgage websites you are often going to find a tab with all the different mortgages offered by the company, rather than having one page with everything on it. This makes the information easier to access.
- A search tool on the page will also help the written words. A search tool allows the consumer to search by the keywords they are interested in, rather than searching through every page on your website. This means the articles and written words on the pages should contain keywords most of your visitors will be looking for. There are tools to help you find the specific keywords that are most popular.
Writing on the web should not be any different than writing a paper for your work or in school. It needs to be directed at the audience you hope to have. The following website is a good example for you: http://www.direct.gov.uk/en/MoneyTaxAndBenefits/ManagingDebt/index.htm