Once you have already bought your media space and successfully executed your plan, it is important to evaluate whether you have made the right decision to buy ambient media and other advertising. Some of the tools which would help you in evaluating your media buying, so that you can make an even smarter choice next time, are given below:

Did You Receive What You Had Paid For?

Post analysis after you buy media is extremely important to determine if you have actually got what you want and what you had paid for. The post analysis depends on the kind of media. If you bought advertising space on radio or TV, the post analysis would help in determining whether you actually received the correct number of commercials, timings and ratings. In case of outdoor advertising, post analysis would comprise of inspection of the placement of the ad or billboard, the amount of exposure and the like.

If after the post evaluation, you find that you did not receive what you paid for, then you can negotiate with the seller for a ‘make good’. A make good is actually free repetition of your advertisement at a mutually agreeable place and time.

How Effective Was Your Plan?

Evaluate whether you objective and sales goals have been achieved through your media buy or not. 

Evaluating your media buy is essential to revise your strategy for next time. If you did not reach your goals, this means that your choice to buy media was wrong in some way or the other. Companies like Buy Now Media can help you make smarter, more effective media buying decisions